Another reason your Google Ads may be inactive is if they were removed from your account for any reason. Check to see whether your adverts are still available. If they are not, you will have to create them again. Check the Change History area to discover if you unintentionally deleted your adverts.
If none of the following were true, the issue might be a flaw in your ad review. Every ad is reviewed before it goes up, which normally takes one day. It will be ineligible to serve if it breaches Google's ad policy. Check the Status column in your ad list in your ad account for rejected advertisements (Google also indicated the issue).
Your ad account is under review
Google may periodically analyse your account for security reasons (such as suspicious behavior) or to verify your billing information. Your campaigns will become dormant and your advertisements will not display anywhere while your account is being examined.
Your keyword search volume is insufficient.This is one of the most typical reasons why your Google advertising advertising stop operating. When you choose a term for your ad, it must have a high monthly search volume. Google Ads will disable the ad if the term is too narrow, specific, and long-tail, with extremely low search traffic. Check the status column for keywords with low search volumes in your account's Keyword area.
To check the status column of your keywords in Google Ads:
Access your Google Ads account.In the navigation menu, select the "Keywords" tab.Look for terms with the status "Low Search Volume" in the "Status" column.
You have two options:
wait for volume to improve (Google Ads will revive the ad if search volume increases) or try different keywords with better search traffic.It is crucial to note that the procedure of assessing the keyword status may differ depending on the platform version, but the objective is the same: you must determine whether your keywords have low search traffic and, if so, you must either wait or attempt alternative phrases.
Get more complete support contact our Google Ads Specialist at +1-888-625-2848 in PST business hours